Bespoke over trends. Why one size doesn’t fit all.
It’s coming up to the time of year where design blogs and publications write articles on what design trends were big that year and the trends they’re forecasting for the year ahead. Personally, I feel they’re interesting reads but not ones you should be basing your rebrand or design work on.
Why is that?
Trends are constantly changing
We all remember when everyone jumped on the banana bread bandwagon of 2020. Well, who is still regularly baking them now?! Whether it’s fashion, design, paint choices – trends change. What was popular and fashionable a year ago is often boring and dated now.
One size doesn’t fit all
If your competitor has a strong brand or advertising campaign, of course, there’ll be strong temptation to follow them but you need to stand out from your competition, showcasing what makes you different – not blend in with them. Following trends risks alienating your audience because you’re not telling people why they should buy from you or work with you, over your competitors.
It will cost you money
As trends quickly change and fall out of favour, following one is not a good longterm investment. Your brand will date quicker, becoming less relevant to your audience and leading you to go through the expense of a rebrand sooner.
Not all trends are right for your company and audience
We all remember the GAP rebrand disaster that I think was abandoned before it was even rolled out. Probably enough said there.
Leanne’s Co is the design department for organisations without one.
Work with a designer, like me, who will create you a brand that is right for your company, audience and values. Creating you a brand this is completely bespoke to you and will last longer than the summer. Get in touch and we can have a chat.